GOOGLE & META ADS FOR DENTISTS

Turn media spend into accountable treatment enquiries.

Campaigns built around the treatments you want to grow, the patients you can serve and the action your practice team is ready to handle.

A BETTER STARTING POINT

Begin with capacity and intent—not a generic ad account.

We agree the treatment focus, geography, patient proposition, landing experience and follow-up route before scaling spend.

That keeps campaigns connected to the diary and makes it easier to see which enquiries are worth progressing.

CAMPAIGN SYSTEM

The pieces that make paid acquisition work.

01

Search strategy

Prioritise high-intent themes, sensible locations and negative-keyword control.

02

Meta campaigns

Use audience-aware creative for suitable awareness, consideration and lead activity.

03

Focused landing pages

Match the message, treatment and next step instead of dropping every visitor on the homepage.

04

Conversion tracking

Connect calls, forms and agreed CRM stages while respecting consent and platform rules.

05

Creative iteration

Test messages and formats without making unsupported clinical or outcome claims.

06

Budget stewardship

Review search terms, lead quality and wasted spend before simply increasing budget.

DENTAL COMPLIANCE

Your practice approves patient-facing claims.

Advertising must be clear, responsible and supportable. We build a review step into launch and change control.

  • No guaranteed treatment outcomes
  • No misleading before-and-after context
  • Transparent offers, eligibility and limitations
  • Consent-aware tracking and enquiry handling
REPORTING

Measure beyond clicks.

01

Cost and demand

Spend, impression share, click quality and search demand signals.

02

Enquiry quality

Calls, forms and conversations reviewed against agreed relevance criteria.

03

Booked progress

Consultation booking and attendance where your systems and team process allow attribution.

PAID MEDIA FAQs

Know what affects performance.

01

Is ad spend included?

Media budget is paid separately to the platform. Management scope and fees are agreed on the call.

02

Do ads work immediately?

Campaigns can begin generating traffic quickly, but useful optimisation needs enough accurate conversion and enquiry-quality data.

03

Can you guarantee lead volume?

No. Demand, competition, offer, budget, page quality and follow-up all affect results.

04

Will you use our patient data?

Only agreed, lawful data should be used. Sensitive patient or clinical data should not be uploaded to advertising platforms.

THE PATIENT FLOW SCAN

Find the next constraint in your patient journey.

Get a practical, no-cost review of your visibility, treatment pages and enquiry follow-up. Scope and fees are discussed on the call.